Through extended power outages, road closures and other lasting damages, storms can put a business
out of commission for a week or more. If the natural disaster affects the entire region, this also means
the business will have a harder time communicating with customers, receiving important equipment
from suppliers and working together with their strategic business partners who are also affected by
Businesses usually have advance warning of an approaching storm, however, because storm paths are
notoriously difficult to predict, these warnings can often be false alarms. Some businesses therefore
fail to respond to storm warnings because they don’t know whether the warnings are valid or
unnecessarily. With roughly a dozen named storms occurring along the Gulf and Atlantic coasts each
year, major disasters, such as Hurricane Katrina, Sandy, Harvey and most recently Hurricane Ida,
certainly underscore the potential damage that can result when such events strike population centers.
However, as there is nothing we can do to prevent nature from running its course, there are several
steps you as a business owner can take to protect the company, the staff and all assets.