Director of Sales for Special Markets
Rich has worked in the dental industry for over 16 years. He has worked with several top organizations in the dental industry for the vast majority of his career, which has given him uncanny insight into the unique challenges and solutions that every dental office faces when it comes to the performance of their technology. In his previous role with Planmeca, he worked as the District Sales Manager and Imaging expert in NY and NJ.
At Benco Dental, Rich equipped dental offices with the supplies, equipment and technology necessary to help dental practices expand their patient load and blossom into thriving practices. He devoted lots of focus understanding the various use-cases of that equipment, whether that meant understanding the intricacies of implants or bone regeneration products. Eventually, he garnered the attention of Planmeca, one of the world’s leading manufacturers of digital dental units, where he expanded his expertise into CAD/ CAM solutions, 2D and 3D imaging devices and software solutions. As he acquired this knowledge, he furthered his ability to enhance the productivity of dental staff, improve patient experience and drive bottom-line profitability for dental practices to new heights.